Interview from the Temecula News: Jackie Steed is vice president of Sales and Marketing for Promotional Experience, a local company that supplies businesses with promotional items.
She says that 2008 has shown definite signs of “Only the strong will survive.”
“We have had many of our customers call us for advice on what to do next,” Steed said. “It seems like the companies that are here to stay realize that now more than ever their message needs to be out there.”
They are looking, according to Steed, at all advertising avenues from mainstream advertising to mailings and sponsorships.
“Obviously everyone’s belts have tightened, but they still want to make sure that they are in the conversation,” Steed said. “People are working very hard at keeping the customers they have and encouraging them to give them referrals so they can continue to grow their business.”
Steed says they are encouraging all of their customers to brand themselves by advertising their logo as many ways as they can so they can last through the slow times and be atop the market for the good times to come.
Click here for full article
Local Woman Owned Company, Promotional Experience, has been granted certification into the Women's Business Enterprise Council. Click here to see the Certificate.
Wishes for Children Annual "Keeping Kids First at Christmas" Press Enterprise News Article.
Click below to see our News Articles.
Promotional Experience Celebrates 1 Year Anniversary! Click here to see the press release.
A Study Keep Customers Coming Back with Promotional Products wanted Real World Success Stories to see if Promotional Products worked. Their objective: to Personify a promotion and motivate additional customer transactions. To see if Customers who receive promotional products, on average, return sooner and more frequently, and spend more money than customers who receive coupons. In two separate studies researchers tested whether promotional products would outperform coupons in the area or fepeat business and sales. The Results: In summary, return customers who received promotional products reordered more quickly and more often than those who received no promotional products. New customers who received promotional products spent more and were more regular customers than those who did not receive promotional products.
Click Here to see the full Study.
An Article Clients Respond to Business Gifts talks about how important gifts are to help maintain you relationships. The business world relies heavily on relationships- maintaining current ones as well as fostering new ones. Business gifts show your clients how much you value them and gives you visibility that can last a lifetime. More importantly, business gifts generate both new and repeat sales. In a 1998 study, Dr. Richard Beltramini of Wayne State University demonstrated that business gifts effectively improved both sales and customer attitudes. Beltramini accomplished this by comparing results across three customer groups. The "Letter Group" received only a letter of thanks, the "Silver Group" received the letter plus a silver desk set ($20 retail value) and the "Gold Group" received the letter plus a gold desk set ($40 retail value). Measurements were taken both before and after delivery of the gifts.
An Article Effectiveness of Promotional Products as Giveaways at Trade Shows tells Just how effective promotional products are as giveaways at trade shows. A 2003 study by Georgia Southern University explores how promotional products impact recipient's perceptions of the company, usefulness of the product and much more. Among it's findings is that 71.6% of attendees who received a promotional product remembered the name of the company that gave them the product and 76.3% of attendees had a favorable attitude toward the company that gave them the product. Click here to see the full article.
Another Article Clients Respond to Business Gifts gives us proof that business gifts show your clients how much you value them and gives you visibility that can last a lifetime. And more importantly, business gifts generate both new and repeat sales. It's findings show that those in the study who received gifts were 23-43% more satisfied with the company than those who recieved only a letter of thanks. It also goes on to state that even six months after the gifts were distributed, sales for those clients were 4.2-400% (yes 400%) higher than sales for the letter-only group. Click here to see the full article.
A Recent Article In An Electronic Age, Calendars Stand The Test Of Time tells how even in today’s Electronic Age Calendars are one of the few Promotional Products that people actually request. The article also says that Every year, more than 50 million calendars are sold in the U.S., generating more than $467 million in sales, according to Calendars.com. Calendars are hot in the promotional products industry, too, ranking as the third largest product category segment in 2006. Click here to see the full article.
A recent experiment and study shows proof that promotional products are a key ingredient for successfully enhancing an integrated marketing efforts. The study’s goal was to compare and combine promotional products in an experiment involving traditional forms of advertising media such as television and print. The objectives also included examining whether or not synergistic effects occurred when promotional products are used along with these other media. In sum, what did we really find? The study conclusively demonstrates promotional products: • -May be effectively employed as a stand-alone advertising medium. -Will effectively supplement other advertising media when added. -Promotional Products are a source of useful information. -Can enhance impressions of both brand and product. -Can contribute to the consumer’s intent to buy. Click here to see the full study.
Another Recent Article Hike Up Brand Equity discusses how reaching the peak of brand value requires a balance of promotional products and advertising. A recent check of a colleague’s desk unearthed the following: a paperweight with the world’s largest retailer’s logo, a desk calculator from a leading business magazine, a pen touting a mutual fund, a labor organization coffee mug and a matchbook from a restaurant. Such a collection of promotional products in one small space is testament to the enduring appeal of promotional products and clearly demonstrates their increasing importance in marketing brands to consumers. According to several studies, promotional products are becoming even more useful tools in marketing consumer branded products. Click here to see the full article.
Ambassador Spotlight-Jackie Steed
